The platform is rolling out a new feature that enables them to reduce the quantity of AI-created content appearing in their feeds. This initiative comes as the service disclosed that it now features in excess of 1 bn AI videos.
Trial and Implementation
The update is in a pilot phase over the following weeks before a full-scale release. This development coincides with a surge in AI-generated material, driven by new AI video creators.
AI Proliferation Online
Recent reports that approximately 10% of the most rapidly expanding video streams on a popular video site exclusively feature content made by AI. A considerable share of this content is considered “AI slop”, a phrase for inferior, bulk-generated content that is typically nonsensical or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, including digital art to educational videos, and we want to offer the community the power to increase or decrease of that, according to their own preferences,” stated a company executive.
Scale of AI Content
The service disclosed that there are currently 1.3 billion videos on its service labeled as made with AI. Collectively, more than 100 mn media items are added to the service each day, making AI content a minor part of its overall inventory.
How to Adjust Settings
Users will be in a position to reduce or increase the level of artificial media they view by accessing the content preference setting in the application and picking the AI content topic. Further subjects that currently be adjusted under the setting include current affairs, style, aesthetics, and choreography.
Platform Guidelines
TikTok’s policies mandate content makers to tag convincing AI-generated content, and it prohibits harmful fake videos of celebrities or critical incidents. Any realistic AI video that is without a tag can be removed under its user guidelines.
In addition, the app will henceforth add an artificially created tag to content created with its own AI tools, or identified by an cross-platform project for identifying content made by AI. This action is designed to help prevent users from trying to circumvent the tagging system.
AI Literacy Programs
TikTok is also launching a two million dollar educational fund for experts and institutions to develop informative material about responsible artificial intelligence. This program will benefit non-profit groups specializing in educating coding and technology.
Moderation Strategy
TikTok has supported its content review process, amid discussion over proposals to make redundant numerous content moderators in Britain. The company is set to reduce a significant number of roles in its content moderation division in the UK capital, with trade unions and internet security professionals expressing worry that people are being substituted by AI moderation.
A trust and safety lead stated that human moderation would still have a role, but AI can shield workers by filtering out the most distressing content ahead of it gets reviewed by people. The platform announced a notable drop in disturbing and violent content seen by safety staff over the previous year due to reliance on its machine learning processes.
We believe it is crucial to integrate staff and AI to ensure user safety,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to limit contact with unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable process content quickly.”
